Nexa

A complete brand refresh to establish a stronger market presence and differentiate from competitors.

Jan 27, 2025

CLIENT

CircleConnect

Role

Designer & PM

Service

Package Design

Background

Nexa needed a bold rebrand to establish a stronger market presence. The goal was to create a visual identity that reflected innovation and trust while standing out from competitors.

We explored multiple design directions through mood boards and iterations, ensuring the final concept aligned with the company’s values. The challenge was to balance modern aesthetics with brand authenticity.

Nexa needed a bold rebrand to establish a stronger market presence. The goal was to create a visual identity that reflected innovation and trust while standing out from competitors.

Work Highlight

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

Aether

Conducted usability testing, optimized navigation and checkout flows, and implemented a mobile-first design. The result was a smoother shopping experience that increased sales and customer retention.